To the Momma Running a Business (and a Household): I See You.

Some days, I feel like I haven’t sat down in hours.
Other days, I feel like I haven’t moved—just stuck under a sleeping toddler with a half-written email glowing on my screen and a cold cup of coffee I reheated three times.

Sound familiar?

Whether you’re a wedding pro out on your feet for 12+ hours or a work-from-home mom squeezing in admin during nap time... it’s a lot. The to-do list never ends. The inbox keeps filling. Someone always needs a snack.

And yet—we wouldn’t give it up.
Not the kids. Not the business.
Because both are labors of love.

Running your own business, much like motherhood, is deeply personal. It's constant. It's identity-level. It demands the best (and sometimes the most tired) parts of you. And even on the hardest days, you still want it to thrive.

That drive? That fire in your belly to make something meaningful out of this?
It’s not selfish. It’s not extra.
It’s beautiful. And it’s worth honoring.

But here’s what I’ve had to learn the hard way:
You can be passionate and ask for help.
You can be strong and need support.
You can be wildly capable and still feel overwhelmed.

I don’t love asking for help either. It feels weird. Vulnerable. Like maybe I should be able to handle it all. But the truth is - we’re not meant to do this alone. Not motherhood. Not entrepreneurship. Definitely not both at the same time.

So this is your gentle reminder:
You’re doing enough.
You are enough.
And you deserve systems, support, and structure that hold you up - not wear you down.

Lady in Love Studios was built with mamas like us in mind.
The ones who can create magic for others while holding it all together behind the scenes.
I’m not here to add pressure. I’m here to bring peace.

Because sometimes all we need is someone to say,
“I see you. Let’s lighten the load.”

With so much love,
Whitney
Lady in Love Studios

Ali Montoya

Ali Montoya is the brand strategist behind Amari Creative, a branding studio that specializes in building strategic brands and websites for ambitious entrepreneurs by pairing engaging copy with striking design. Since starting Amari Creative in 2016, Ali has worked with over 500 small businesses and solopreneurs to help them go from a mere idea to a full-blown brand.

On top of running her agency, Ali is also the Co-Founder of The Studio Co. where she helps brand and website designers build, grow, and scale their studios, all while designing a life they love.

Based in sunny Colorado with her husband and goldendoodle pup, Ali is an adventure lover, wellness enthusiast, and creative visionary.

http://www.amaricreative.com
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