Let’s Talk Blog Writing (And Why It’s Not Just About SEO)
Here’s the thing no one really tells you about blogging:
You don’t need perfect grammar, fancy words, or flawless formatting.
You need connection.
Sure, we’ll sprinkle in the SEO. We’ll write the “5 tips” post or the “how to prepare for your session” blog so Google knows you mean business. But the real reason to show up consistently and write with intention? It’s so your people can actually hear you.
Because the truth is, we’re all visual shoppers now.
We’re scrolling. We’re skimming. We’re making lightning-fast decisions based on vibes alone.
So your words? They can’t be boring.
They need a little spark. A little sass. A little you.
When I write blogs for clients, I’m not trying to sound like a copywriting robot. I’m listening to how you speak. What words you always use. What makes you laugh. What your clients say about working with you. That’s what I try to mirror - so that when someone lands on your blog, they feel like they’ve already met you.
Because here’s the goal:
To help potential clients say yes before they ever inquire.
Blog writing is about building trust. Showing personality. Giving people a window into your work - and your why.
So if writing blogs feels intimidating (or exhausting), I get it.
But here’s the permission slip:
You don’t have to write “perfectly.”
You just have to write honestly.
That’s the priority over here.
Finding your voice, using it well, and showing up consistently so your community knows what you’re about.
And yes, we’ll absolutely include a tip or two that makes you look like the expert you are.
But at the end of the day, we’re writing so people can feel something.
And then maybe hit that contact button.
So… what would you say if you weren’t worried about sounding “professional enough”?
Let’s start there.
